Words. I’m a sucker.

I like playing with words and I like telling stories.
I love having people’s/ brands’/ products’ personalities, values shine through copy.
From captions to mission statements, from support articles to blog posts, from press releases to website copy.

Over the years I have created some copy I’m quite proud of

• For Ablo, an app that helps you discover the world through conversations with people from around the globe (in any language, its core feature is real-time translation) I wrote the user guidelines with some tongue-in-cheek air travel references. It was challenging to make a serious text more fun without undermining its purpose, but I was very happy with the result.